2(X)IST is an American luxury fashion label that makes men's underwear, swimwear, activewear, loungewear, socks, and watches. 2XIST also launched a women's line featuring activewear, sleepwear and intimates. The company was founded in 1991 by Gregory Sovell and is headquartered in New York City. 2(X)IST may not be perfect but no one rarely is. 2(X)IST strives to design for every type of man in mind, for those that are extra to the traditionalists and takes your feedback seriously as it continue to push fashion, fit and function forward.