Choice Hotels is a Rockville, Maryland-based hotel franchisor founded in 1939. The company is one of the largest hotel chains in the world, with several hotel brands ranging from upscale to budget. It has more than 7,000 hotels in more than 40 countries and territories throughout the United States and international markets. Hotels range from limited to full service in the upscale midscale and economy markets, offering a range of quality, high-value lodging options for business and leisure travelers.