A pioneer in online shopping, Clearly launched our first website in 2000 to sell contact lenses. Within a few years, Clearly began offering a curated selection of designer eyewear and sunglasses - born out of a passion to bring prescription eyewear to those who often find it out of reach. All of the exclusive brands are made by a handful of inspired and inspiring designers, each of whom brings their own unique aesthetic to contact lens products - bringing beautiful, functional designs to life.