Herschel Supply Co. is a Canadian company selling hipster retro backpacks and accessories. Herschel manufactures its products in 15 factories in China. They comprise backpacks, duffel bags, other luggage, hats and other accessories. The brand is aimed at 18-to-35-year-old consumers, and is based on evoking a sense of American nostalgia – for instance through synthetic leather straps and an old-time logo, as well as through its name. Based in Vancouver, Canada Herschel Supply Co. is a design driven global accessories brand that produces quality products with a fine regard for detail.