Plank Mattress offers a firmer, flatter, reversible surface for sleepers who can never find a firm enough mattress. That rarity accounts for the brand’s affordability as well as its quality. Brooklyn Bedding custom crafts and then sells mattresses direct to customers for a fraction of the price of the big guys. Brooklyn Bedding also manufactures many of the top private label mattress brands on the market, having opened its first permanent showroom at the Las Vegas Market trade show in 2018.